Privacy & Cookie Policy

Helmed
Office 14
Bessingby Way
Bridlington
YO16 4SJ

Last updated: 10 September 2026

1. About this Privacy Policy

Helmed (“we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy & Cookie Policy explains how we collect, use and protect personal information when you visit or use our website, contact us, or use our services.

We aim to be transparent about the information we collect and how it is used. By using our website, you acknowledge the practices described in this policy.

This policy may be updated from time to time. Any changes will be published on this page, and the “Last updated” date will be amended accordingly.

2. Information We Collect

Depending on how you interact with us, we may collect some or all of the following information:

• Your name.
• Contact information, such as your email address, telephone number and postal address.
• Information you provide when contacting us or requesting our services.
• Information relating to your personal or professional interests where relevant to the services we provide.
• Your preferences regarding how you would like us to contact you.
• Information about your use of our website, including technical information and information collected through cookies and similar technologies.
• Any other information you voluntarily provide to us.

We only collect information that is reasonably necessary for the purposes described in this policy.

3. How We Use Your Information

We may use the information we collect for the following purposes:

• To provide, operate and administer our services.
• To respond to enquiries and requests.
• To communicate with you about our services.
• To maintain accurate internal records.
• To improve our website, services and customer experience.
• To understand how visitors use our website.
• To monitor and analyse website performance and usage.
• To send marketing or promotional communications where we are legally permitted to do so and, where required, where you have given your consent.
• To conduct market research and understand customer preferences.
• To protect our website, business and users against fraud, misuse or security threats.
• To comply with our legal and regulatory obligations.

We will not use your personal information for purposes that are incompatible with those described in this policy unless we are required or permitted to do so by law.

4. Legal Basis for Processing

Where applicable, we process personal information in accordance with UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Depending on the circumstances, we may process your information because:

• It is necessary for us to provide a service or take steps at your request before entering into a contract.
• We have a legitimate interest in operating and improving our business and website.
• You have provided consent.
• We are required to comply with a legal obligation.

Where we rely on consent, you may withdraw that consent at any time.

5. Cookies & What They Mean

Cookies are small text files that websites may place on your computer, phone or other device when you visit them.

Cookies allow websites to recognise your device and can be used to remember preferences, understand how visitors use a website, improve website functionality and, where applicable, support advertising and marketing activities.

There are generally two types of cookies:

Session cookies are temporary and are normally deleted when you close your browser.

Persistent cookies remain on your device for a specified period or until you delete them.

Our website may use cookies and similar technologies for functionality, analytics and, where applicable, marketing purposes.

Analytics Cookies

We may use Google Analytics or similar analytics services to understand how visitors use our website.

These services may use cookies or similar technologies to collect information such as:

• Pages visited.
• Approximate location.
• Device and browser information.
• How visitors arrived at our website.
• How visitors interact with the website.
• General website usage and performance information.

This information helps us understand how our website is being used and identify ways in which we can improve it.

Where required by law, non-essential analytics cookies will only be used with your consent.

For more information about how Google handles information, please refer to Google’s privacy information.

6. Marketing & Remarketing

Where applicable, we may use online advertising and remarketing services, including services provided by third parties such as Google.

These technologies may allow advertising providers to recognise that a visitor has previously visited our website and subsequently display relevant advertisements on other websites or platforms.

Where required, we will obtain your consent before using non-essential advertising or remarketing cookies.

Third-party advertising providers may process information in accordance with their own privacy policies and terms.

You can manage certain advertising preferences through the relevant advertising provider’s settings.

7. Managing or Refusing Cookies

Most modern web browsers allow you to control or delete cookies through their settings.

You can usually choose to block cookies, delete existing cookies, or receive a warning before cookies are stored.

Please be aware that blocking or deleting certain cookies may affect the functionality or usability of some websites.

Where our website provides a cookie consent or preference mechanism, you can use it to manage the categories of non-essential cookies that you accept.

8. Marketing Communications

We may occasionally contact you with information about our services, updates or other information that we believe may be relevant to you.

Where required by law, we will only send electronic marketing communications where you have provided the necessary consent or where another lawful basis for doing so applies.

You can unsubscribe from marketing communications at any time by using the unsubscribe option provided in the communication or by contacting us directly.

9. Sharing Your Information

We do not sell your personal information.

We may share information with trusted third-party service providers where this is necessary to operate our business or provide our services. These may include providers of:

• Website hosting and technology services.
• Analytics services.
• Email and communications services.
• Customer relationship management systems.
• Marketing and advertising services.
• Professional, legal or accounting services.

Where appropriate, we require third-party providers to handle personal information securely and in accordance with applicable data protection law.

We may also disclose personal information where we are required to do so by law, court order or another lawful authority.

10. International Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer is lawful and that appropriate safeguards are in place in accordance with applicable data protection legislation.

11. How Long We Keep Your Information

We will only retain personal information for as long as reasonably necessary for the purposes for which it was collected, including where necessary to meet legal, accounting or reporting requirements.

The length of time we retain information will depend on the nature of the information and our relationship with you.

When information is no longer required, we will take reasonable steps to securely delete or anonymise it.

12. Keeping Your Information Secure

We take reasonable and appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

13. Your Data Protection Rights

Under applicable UK data protection law, you may have rights including:

• The right to request access to the personal information we hold about you.
• The right to request correction of inaccurate or incomplete information.
• The right to request deletion of your personal information in certain circumstances.
• The right to request restriction of processing in certain circumstances.
• The right to object to certain types of processing.
• The right to data portability in certain circumstances.
• The right to withdraw consent where processing is based on consent.

These rights are subject to certain legal conditions and exemptions.

If you would like to exercise a data protection right, please contact us using the details below.

14. Third-Party Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, security or content of third-party websites. We recommend that you review the privacy policy of any third-party website you visit.

15. Children’s Privacy

Our website and services are not intentionally directed towards children unless expressly stated otherwise.

We do not knowingly collect personal information from children without appropriate consent where such consent is required by law.

16. Changes to This Policy

We may update this Privacy & Cookie Policy from time to time to reflect changes to our business, website, services or applicable laws.

The latest version will always be published on our website, together with the date on which it was last updated.

17. Contact Us

If you have any questions about this Privacy & Cookie Policy, how we handle your personal information, or wish to exercise your data protection rights, please contact:

Helmed
Office 14
Bessingby Way
Bridlington
YO16 4SJ

Email: admin@helmed.co.uk